Friday, December 14, 2012
Tuesday, December 11, 2012
Tuesday, November 27, 2012
Monday, November 26, 2012
Wednesday, November 14, 2012
Tuesday, November 13, 2012
These are some of the CD covers that I found of Justin Bieber. I looked at these because I wanted to see his style and to see what he is used to selling. Most of them are just his face and his name and the title of the CD if there is one. I want to get away from this look because I think it is boring. I know that it is recognizable but I don't think it is something that stands out.
Wednesday, November 7, 2012
Tuesday, November 6, 2012
Wednesday, October 31, 2012
Wednesday, October 24, 2012
Thursday, October 18, 2012
Wednesday, October 17, 2012
Brand Promise:
My
brand promise would be to the customer that with every purchase they make will benefit
a fund that will go towards skin cancer patients. For every bottle that is
purchase, 20% of the purchase will go towards skin cancer medicine research.I would also promise that the bottle is made from
recycled material and that the product is made with chemicals that are soft on
the skin and won’t cause any problems with people with sensitive skin.My brand also promises good quality lotions and sunscreens and will have a money back warranty if a problem seems to come up or the customer isn't happy with the product. I would also promise that the 20% of the purchase will be going to the research for skin cancer medicine.
Brand Values:
The
value that this brand would bring to customers is the natural components and
the cause that 20% of the purchase is going to. I would inform the customer of
the cause on the back of the packaging and on the bottle itself.
Brand Essence:
The
core features words would be:
Natural
Cause
Brand Positioning:
My
brand positioning with my product would be in the same slot as toms and Pure
Vida bracelets. I would want this brand to stand out with the benefit that it
would be supporting and people would like that fact and could relay that
message on to other people and would encourage other people to look into this
product. I would want it to be a decent price and would want people from the
age group of 18-30 be able to afford it.
Tuesday, October 16, 2012
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