Brand Promise:

                My brand promise would be to the customer that with every purchase they make will benefit a fund that will go towards skin cancer patients. For every bottle that is purchase, 20% of the purchase will go towards skin cancer medicine research.I would also promise that the bottle is made from recycled material and that the product is made with chemicals that are soft on the skin and won’t cause any problems with people with sensitive skin.My brand also promises good quality lotions and sunscreens and will have a money back warranty if a problem seems to come up or the customer isn't happy with the product. I would also promise that the 20% of the purchase will be going to the research for skin cancer medicine.

Brand Values:

                The value that this brand would bring to customers is the natural components and the cause that 20% of the purchase is going to. I would inform the customer of the cause on the back of the packaging and on the bottle itself.

Brand Essence:

                The core features words would be:

                Natural Cause

Brand Positioning:

                My brand positioning with my product would be in the same slot as toms and Pure Vida bracelets. I would want this brand to stand out with the benefit that it would be supporting and people would like that fact and could relay that message on to other people and would encourage other people to look into this product. I would want it to be a decent price and would want people from the age group of 18-30 be able to afford it.